Skip to content

Privacy Policy

This privacy policy explains how we collect, use, and protect your personal data when you visit our website and use our services.

1. Data Controller

McDougall Digital GmbH
Kyluke McDougall
Große Gallusstraße 14
D-60315 Frankfurt
Germany
Email: hey@mcdougall-digital.de

2. Types of Data We Collect

  • Identification data (e.g., names, addresses)
  • Contact data (e.g., email, phone numbers)
  • Content data (e.g., text inputs, files you share with us)
  • Usage data (e.g., pages visited, time of access)
  • Technical data (e.g., device information, IP addresses)

3. How We Use Your Data

  • To provide and maintain our website and services
  • To respond to your inquiries and communicate with you
  • To fulfill contractual obligations
  • To ensure the security of our services
  • To improve our offerings based on usage patterns

4. Legal Basis for Processing

We process personal data in compliance with the EU General Data Protection Regulation (GDPR) based on the following legal grounds:

  • Consent (Art. 6(1)(a) GDPR)
  • Contract performance (Art. 6(1)(b) GDPR)
  • Legitimate interests (Art. 6(1)(f) GDPR)

5. Hosting

Our website is hosted on servers that may be located in the European Union. Our hosting provider processes data on our behalf and is contractually obligated to protect your data in accordance with GDPR requirements.

6. Server Logs

When you visit our website, our servers automatically collect certain information including: pages accessed, date and time of access, amount of data transferred, browser type and version, operating system, referrer URL, and IP address. This data is processed for security purposes and to ensure the functionality of our website.

7. Contact Forms

When you contact us via our contact form or email, we process your data to respond to your inquiry and handle any follow-up communication. This data is stored only as long as necessary to fulfill the purpose of our communication.

8. Newsletter

If you subscribe to our newsletter, we use a double opt-in process to confirm your subscription. You can unsubscribe at any time using the link provided in each newsletter or by contacting us directly.

9. Cookies

We use technically necessary cookies to ensure the functionality of our website. These include cookies that store your language preference and theme settings (light/dark mode). These cookies do not track your behavior across websites. We only set analytics cookies and comparable storage technologies if you consent through the cookie notice.

10. Web Analytics with PostHog

With your consent, we use PostHog, a product and web analytics service, to understand which content is used and how we can improve our website. The legal basis is your consent under Art. 6(1)(a) GDPR.

PostHog may process usage data such as pages viewed, interactions with selected elements, referrers, time of visit, browser and device information, and technical metadata. PostHog may use cookies or comparable storage technologies to recognize sessions. We have configured PostHog so that capturing and persistence are disabled by default until you accept analytics through the cookie notice.

If you choose essential cookies only, PostHog is not activated for analytics purposes. You can change your choice at any time through the "Cookie settings" link in the footer. For more information, see PostHog's privacy policy: https://posthog.com/privacy.

11. Your Rights

Under GDPR, you have the following rights:

  • Right of access (Art. 15 GDPR) - Request information about your stored data
  • Right to rectification (Art. 16 GDPR) - Request correction of inaccurate data
  • Right to erasure (Art. 17 GDPR) - Request deletion of your data
  • Right to restriction (Art. 18 GDPR) - Request limited processing
  • Right to data portability (Art. 20 GDPR) - Receive your data in a portable format
  • Right to object (Art. 21 GDPR) - Object to data processing
  • Right to withdraw consent (Art. 7(3) GDPR) - Withdraw previously given consent
  • Right to lodge a complaint (Art. 77 GDPR) - File a complaint with a supervisory authority

12. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy or as required by law. When data is no longer needed, it is securely deleted or anonymized.

13. Changes to This Policy

We may update this privacy policy to reflect changes in our practices or legal requirements. The latest version will always be available on our website with the effective date indicated.

Last updated: April 2026